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Grow Your Audiencethe Don's Opinion
The key to get people to listen to your new music lies in how much your pushed the evolutionary envelope
August 24, 2016

How To Guarantee Everyone Will Listen To Your Song – Evolve Your Sound

By Rudy

What in the hell has happened to our respective favorite genres?

Anyone who’s kept a finger on the pulse of rock, rap, R&B and pop have asked this question. I mean I don’t think that it’s a secret that every five years the sound of music changes drastically, but you still have those few artist that push the envelope of their genre and then rest are just happy to get by.

The latter are the artists are the ones we point our finger and say that they ruined that respective genre. From the Soulja Boys in Hip Hop, who just we’re trying to find a unique new niche, to the Nirvanas in rock who made money through alternative rock which unintentionally took the core out of rock… but did they really ruin their genre?

When we make bold statements like a genre is dead or it’s just not the same anymore (I’m guilty of it too), we need to step back and realize the wheel of time keeps on turning and nothing stays the same.

In order for things to improve, they have to change – whether we like it or not. DJ Grandmaster Flash and DJ Screw are totally different, but at their core, they share a similar genetic makeup. DJ Grandmaster Flash was a musical genius for his time but I guarantee that when the East Coast heard about DJ Screw, they felt a certain way about it because it was so different: What kind of music makes a mockery out of DJing by slowing the music all the way down?

But now no one can say that DJ Screw’s contribution hasn’t been felt, even to this day. This undeniable fact speaks to how being different and bringing change to the table is such a necessary evil.

Now the agenda of DJs and hip hop has been pushed forward. There is a wide gap between Little Richard and Led Zeppelin and I firmly believe back then, rock aficionados had the same conversation when charting out that genre’s evolution.

Even though change is such a hard thing to accept, we have to get out of this old way of thinking. Music is going to evolve and either you like it or you don’t, but at the end of the day there’s someone out there that will love it and champion it. Like how 21 Savage and Lil Yachty’s  nasally way of rhyming came about because of the cult fellowship that loved Shock G’s “Humpty Hump” back in the early 1990s.

Every new approach to a music style is not for everybody. But it doesn’t mean that it ruins the music that you love and grew to love, it’s just staying young. It’s all about staying current and on the cutting edge.

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